Webinar - Whither Twitter? Why, How and When to Tweet

If you’re interested in learning more about how to start using Twitter, if you’re currently on Twitter but want to use it more effectively or if you want to learn how to manage your personal and professional online Twitter personas, this webinar can help.

Go here to listen to the entire presentation (Archived Live Webinar).

Whither Twitter: Why, How and When to Tweet [HC3]

Robert Wood Johnson Foundation Human Capital Communication Officers Monthly Series of Wednesday Webinars
For Human Capital Programs & Grantees

"Whither Twitter: Why, How and When to Tweet"

When: Wednesday, April 27th, from 2:00pm – 3:00pm EDT

We’ve all heard about it.  Twitter is “the next big thing” and it seems to be ubiquitous. Everyone from Atul Gawande to Ashton Kutcher to Anderson Cooper tweets, and many of your colleagues probably do, too. Twitter can help you stay up-to-date on news, issues, activities, people and organizations you’re interested in.  It can help drive people to a blog or a website, provide real-time coverage of events here and across the globe and give you a variety of perspectives on a single issue. That said, initially navigating the world of Twitter can be a bit daunting. 

Join us to learn:

  • Why Twitter is a priority for RWJF and how the Foundation is using it
  • The basics of sending out tweets (in 140 character spaces or fewer!)
  • The most effective and innovative uses of Twitter
  • How Twitter can best serve your needs
  • How to set up and monitor a Twitter account from various devices

Presenters:

Najaf Ahmad, Robert Wood Johnson Foundation
Najaf Ahmad is a Communications Associate at the Robert Wood Johnson Foundation. She works on web initiatives and social media efforts for the Human Capital Team. Najaf has also worked on health insurance coverage and workforce issues at the Foundation. Najaf earned a master’s degree in public health with a concentration in health policy and administration from the Yale University School of Public Health. She earned a bachelor’s degree in public health from Rutgers, The State University of New Jersey.

Andrew Cohen, Forum One
Andrew Cohen is a Managing Director at Forum One Communications. For more than a dozen years, he has spearheaded technology projects for major nonprofit organizations. He specializes in solutions that focus on solving issues that affect vulnerable populations, particularly with regard to health and health care. He presents extensively about Facebook, Twitter, and social media strategies. In addition to CountyHealthRankings.org, he has led the creation of CoverTheUninsured.org, HealthReformGPS, EnoughProject.org, and RaiseHopeforCongo.org. Andrew holds bachelor's degrees in political science and journalism from the University of Wisconsin-Madison, and a master's degree in political communication from the University of Florida.

Matthew Freeman, PR Solutions
Matthew Freeman is a Senior Account Executive for PR Solutions, a firm that has helped leaders of countless national organizations make their views known in newspapers ranging from the New York Times to major local dailies to small community and ethnic newspapers. Freeman has been with the firm for more than 12 years, working on a range of issues with clients large and small. He generates daily tweets for the RWJF Human Capital portfolio. He holds a degree in American Government from the University of Virginia.