Webinar: Mastering the Media Interview - September 29th

Meeting with the media is an increasingly common event for professionals in health and health care. When it happens, the stakes are high; the outcome may affect professional and institutional reputations, funding, and public awareness of an important topic. Yet the encounter is full of challenges, from describing a complex subject for a non-specialized audience to answering tricky questions.

Given these challenges, how can professionals maximize their odds for success in a media interview?

This webinar will present key strategies to use in preparing for and conducting media interviews – strategies that dramatically increase the odds that the resulting news coverage will show both you and your topic positively and accurately.

Mastering the Media Interview [HC3]

Robert Wood Johnson Foundation Human Capital Communication Officers Monthly Series of Wednesday Webinars
For Human Capital Programs & Grantees

“Mastering the Media Interview” 

When: Wednesday, September 29th, from 2:00pm – 3:15pm EDT
 

You will learn:

  • The key preparation steps for a media interview
  • How to identify key messages and examples for your interview
  • How to use these messages in answering reporters’ questions
  • The main kinds of tricky questions and how to respond effectively
     

Presenter: Barrett Whitener, IQ Solutions
Barrett trains Human Capital grantees in media-interview skills. For 20 years, he has trained professionals in science, health care and public policy to become effective communicators. He has lead workshops on media-interview techniques and presentation skills for postdoctoral fellows, senior researchers, and administrators throughout the National Institutes of Health and for NASA, Cornell University, Gates Millennium Scholars, Compact for Faculty Diversity, Center for Strategic and International Studies, World Resources Institute and many others. Barrett is co-author of the book, Speaking about Science: A Manual for Creating Clear Presentations (Cambridge University Press, 2006).