Webinar - Making Data Sing: Talking About Research to a Lay Audience

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Making Data Sing: Talking About Research to a Lay Audience


Robert Wood Johnson Foundation Human Capital Communication Officers Monthly Series of Wednesday Webinars
For Human Capital Programs & Grantees

“Making Data Sing: Talking About Research to a Lay Audience”

When: Wednesday, September 28, 2011 from 12:00 p.m. – 1:00 p.m. EST

Most researchers are extremely adept at communicating the importance of their research projects and findings to other researchers and those familiar with the topic of the investigation. Fewer researchers are as effective at describing the importance of their work to a lay audience, whether that audience includes policy-makers, the public, the media or interested others. But that kind of communication can be crucial to improving practices and procedures and informing public policies.

This webinar will provide tips and tactics for communicating data and research findings in ways that are compelling to lay audiences and for showcasing those findings in ways that are not only visually appealing but use graphics to communicate and highlight the key points.

Topics will include:

  • Using stories to explain research;
  • “Giving ‘em a WIFM (what’s in it for me)”;
  • Presenting data in context;
  • Graphics can be data’s best friend;
  • Using interactive tools on the web;
  • and more.


Gretchen Wright, PR Solutions 

Gretchen Wright is vice president and a principal at PR Solutions, a public relations firm specializing in nonprofits that focus on social justice issues.  She provides strategic counsel to RJWF grantees and a range of nonprofit organizations working on health, education and other social issues, many with a public policy agenda.  She has extensive experience publicizing and promoting health care research with the media, garnering coverage in both mainstream and trade press.  She regularly conducts trainings to help spokespeople and experts communicate with the public through the mainstream media. She holds a bachelor’s degree in communications from the University of Michigan and was a Coro Fellow in their Women In Leadership program.

Kurt Voelker, Forum One

Kurt Voelker is Chief Technology Officer at Forum One Communications. He leads the implementation of technology services to help clients increase their impact. Kurt has been active in the web technology space for over 13 years and possesses extensive experience in creatively applying innovative internet strategies to solve modern business challenges. Kurt is a frequent speaker and panelist at conferences on technology issues facing organizations and on how they can tell a story with data and research. He holds a bachelor's degree in English and philosophy from Randolph-Macon College and a master's degree in information systems management from George Washington University.